Simply Dinner.

Dinner Rush have been the trusted supplier of Annabel Langbein’s popular Simply Dinner meal kits to supermarkets across New Zealand for years — but until now, they’d never had a digital home of their own.

They approached us to create their first website: a vibrant, user-friendly platform that showcases their meal kits, connects with customers, and offers helpful tips, tricks, and resources for home cooks.

We delivered an engaging website with custom features including:

• A tailor-made ‘Meal Kits’ content type, making it easy for the Dinner Rush team to manage and update their products.

• Search and filter options by food type, helping users quickly find meals that suit their tastes and dietary needs.

• A customer review system, enabling feedback and community interaction.

• Direct links to ‘Where to Buy’ each kit, streamlining the purchase journey.

• Downloadable recipe cards for each meal, so users can easily prepare their favourite meals at home.

• Integrated tips, tricks, and video content related to each meal kit, providing added value and inspiration.

The result is a modern, functional website that brings the Simply Dinner experience online — and into more kitchens around Aotearoa.